Aurie NYC

Hi there. I'm Kat, the founder behind Aurie, and I'm really glad you found us.

First things first — thank you. Building a small brand takes a lot, and knowing you're here wearing these pieces, styling them your way, making them part of your day, that's everything to me. If you're out in your Aurie and feel like tagging us, we genuinely love seeing it. Our community is what keeps this going.

Here's how Aurie started.

Honestly, it came from frustration. I could never find jewelry that actually worked for my life. Either it was too precious to wear every day, too expensive to justify, or it started looking tired after a few months. I just wanted something I could put on and forget about. Something that held up.

So I made it.

Aurie is built around one idea: your jewelry should keep up with you. Workouts, flights, late nights, early mornings. Pieces that feel easy but still make you feel put together. That's why everything we make is 18k gold-filled, not plated. It's a real difference, and it shows over time.

What started as a personal fix turned into something I genuinely believe in. A brand about confidence, ease, and wearing good jewelry without overthinking it.

Aurie is not about saving things for special occasions. It's about making the everyday feel a bit more like one.

I'm still very much in the middle of building this, and having you here while I do means more than I can say.

Thank you for being part of Aurie.