More than shopping
Angelocal pop-ups bring small brands, founders, and local shoppers together under one roof.
Each event is thoughtfully curated to make discovering and supporting independent businesses feel exciting, personal, and easy.
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What to Expect
Shop local brands
Discover fashion, accessories, beauty, home, and lifestyle products from emerging businesses.
Meet the founders
Learn the stories behind the brands and connect directly with the people building them.
Experience something special
Enjoy exclusive products, refreshments, and community moments.
Giveaways & Freebies
Enter fun giveaways to shop Angelocal.com & try free samples from select vendors.
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OUR WHY
Pop-ups should help small brands grow, not price them out...
Many pop-up opportunities come with high vendor fees, costly production requirements, and a percentage taken from every sale. For an emerging business, those costs can make in-person retail feel out of reach.
Angelocal is designed differently.
We charge a small flat participation fee to help cover the cost of the space collectively. We do not take any percentage of your sales, so the revenue you earn at the event stays with your business.
Our goal is to make thoughtfully curated, in-person shopping experiences more accessible to independent and women-owned brands across NYC.
PARTICIPATING BRANDS CAN
- Meet new customers face-to-face
- Keep 100% of their sales
- Build visibility and brand awareness
- Create social content
- Connect with other founders
- Test products and gather real customer feedback
Affordable To Join
A small flat fee helps cover the shared event space, without the high costs of traditional pop-ups.
Keep 100% of sales
Angelocal never takes a percentage of what you earn. Your event sales stay with your business.
Built For Discovery
Meet new customers, tell your brand story, and create an in-person experience designed to help small businesses grow.
Frequently asked questions
Who can participate in an Angelocal pop-up?
We partner with independent brands, vintage sellers, and emerging businesses that align with the event theme and audience. We are especially passionate about showcasing women-owned NYC brands.
How much does it cost to participate?
Brands pay a small flat participation fee. The fee is used to collectively cover the cost of the event space and Angelocal production expenses.
Vendor fees range from $200-350, depending on location, day of the week, and event costs.
Does Angelocal take a percentage of sales?
No. Angelocal does not take a commission or percentage of your event sales. Brands keep 100% of what they earn.
What is included in the participation fee?
Inclusions may vary by event, but typically cover your space within the venue, shared event promotion, customer-facing signage, and access to the overall pop-up experience.
What does each brand need to bring?
Brands are generally responsible for their products, payment system, brand display materials, and packaging. Exact setup requirements will be shared before each event.
How are participating brands selected?
We review each application based on product quality, brand story, event fit, and the overall mix of participating businesses. Our goal is to create a thoughtful and complementary shopping experience.
Will Angelocal promote the event?
Yes. Angelocal promotes each pop-up through social media, email, community outreach, and participating brand content. Brands are also encouraged to share the event with their own audiences.
Where are the pop-ups held?
Events take place at venues throughout New York City. The location, date, hours, and setup details will be clearly shared before brands commit.
Do I need to be based in NYC?
NYC-based brands are our primary focus, but we may consider nearby or visiting brands when they are a strong fit for the event.
How do I apply?
Complete the brand application with information about your business, products, pricing, and social channels. Selected brands will receive participation details and next steps.